Bardot Campaign

Photography for Bardot’ Spring/Summer collection, utilised by the brand in an extensive and highly successful national campaign
Iconic Australian label, Bardot, directly approached Lips Creative’s founder and Director, Christopher Polack, to capture the energetic vibe of its most recent collection.

For 24 years Bardot has stayed ahead of the curve, carving out a place in the hearts and wardrobes of young Australian consumers. The challenge for Christopher and the Lips Creative team was to maintain the status quo – and up the ante with an innovative approach.

Lips Creative worked closely with the creative team at Bardot to understand and interpret their vision. The resulting campaign shoot was conducted over two action-packed days, for which Lips Creative organised all production elements from concepts to casting to beauty teams and all other essentials.
The most striking images from the campaign were prominently displayed in Bardot’s flagship stores: a testament to the Lips Creative team’s ability to realise the vision of the brand.

Bardot extended its use of images from the shoot, utilising shots for EDM marketing, eye-catching displays on point-of-sale counters, catalogues and header features on the Bardot website. Frames from the shoot flooded Bardot’s social media channels and were adapted for advertising roll-outs on Facebook, Instagram and Google.

The Client
Since its inception in 1996 by founder and Creative Director Carol Skoufis, Bardot has remained a family owned and operated Australian fashion label.

Designed for the girl with a full social calendar, Bardot’s flagship Online Boutique houses signature pieces synonymous with the latest global trends.
With a legacy spanning over 20 years, Bardot has cultivated strong partnerships with an esteemed list of international retailers across the USA, UK, Asia and Europe, with the brand’s collections available in premier department stores and boutiques worldwide.