Blue Illusion / Campaign

An animated photo campaign showcasing the latest collection of Blue Illusions Spring / summer series.

French-inspired label, Blue Illusion, commissioned Christopher Polack for a two-day shoot of the brand’s most recent collection.

To present the garments in an eye-catching way, all photographs were shot in a stop motion technique, later edited into a set of uniquely animated video clips.
The resulting photographs and video clips were featured on Blue Illusions website, social media channels and EDMs.

‘The best colour in the whole world is the one that looks good on you.’ - Coco Chanel

The Client
Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart.
Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.